Service · Strategy
Social media strategy: the plan that’s missing before you publish
Before publishing the first piece, you need to decide what to say, to whom, where, and to achieve what. Publishing without strategy means publishing for nobody. We design full editorial plans, with or without execution by us.
What we deliver
- Initial audit: account, audience, competition
- Positioning and buyer persona
- Content pillars and recommended formats
- Quarterly editorial calendar
- KPIs and how to measure
- Ad recommendations where applicable
Two modes
Strategy only (one-off)
We design the plan, hand it over, and you or your team execute. Ideal if you already have someone in-house.
Strategy + execution
The plan + us executing. Known at /packs as Melt&Colab, Melt&Content and Melt&Colab PRO.
Want a plan before investing in content?
Request your initial audit. We’ll tell you what we’d change before you even sign anything.